Dear District Leaders,
We are excited to announce that the International Board of Directors has elected Daniel Seyfried as the new Chief Executive Officer of Sons of Norway effective June 1, 2024.

Dan joined the organization in 2020 as Chief Information Officer. In 2021, he added member and insurance operation responsibilities to his duties. In 2022, product management was added to Dan’s team. Dan has made a tremendous impact on the organization and in March 2024 was
named Chief Operating Officer by the International Board, championing the day-to-day activities of sales and marketing, operations, product development, and information technology.

Dan earned a Master of Science in Software Engineering at the University of Minnesota and has devoted his career to fraternal insurance carriers for nearly three decades. In his new role, Dan will carry forward the impactful work that Chris Pinkerton championed as CEO for the past
four years. The work Chris did was instrumental in helping the organization reinvigorate the product line and realign the talent needed to be a successful fraternal insurance carrier.

We thank Chris for his great contributions as he prepares for his next adventure and welcome
Dan as the next leader for Sons of Norway.

Fraternally,
Ron Stubbings
International Chair